Cloud Computing: 7 Marketing Insights From 3.5M Social Interactions
Cloud Computing: IaaS + PaaS + SaaS. Much like IoT , this technology paradigm has seen large-scale adoption in the last decade with even the traditional on-premise players like IBM, Microsoft and Oracle giving it their blessing. Another Gartner hype, cloud computing is predicted to be a $45.6 billion market by 2017.
So, how do content, people and communities around the subject behave? Who’s talking about it and within what sphere of influence? What would you need to get started? Also, what would it take to be recognized as a thought leader in the space?
We analyzed close to 3.5 million interactions across the socialverse in the last month to offer some insights into these curious questions and hopefully, set you on the path to data-driven enlightenment. Dig right in!
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Overall adoption of content on Cloud Computing
The last 30 days saw over 2 million shares of cloud computing content (articles, presentations and multimedia). The levels of engagement and shares varied by channels but Twitter dominated content distribution.
- Twitter generated nearly 60% of the total shares
- LinkedIn came a close second
- microsoft.com, technet.com (another Microsoft property) and techtarget.com came out on top for the most shared domains
Which channels are popular
Twitter is your go-to channel if you are looking for distribution success, followed by LinkedIn. But if engagement is what you are going for then Facebook will deliver the biggest bang for your buck with the maximum likes and shares.
- Distribution wise, the key players are Twitter and LinkedIn
- Facebook had the biggest piece of the pie for likes and comments, generating more than 50% of the total
- Google+, Scoop and StumbleUpon played for minority stakes
Which content formats work
Audience preference on content formats were diverse. Articles and presentations were the crowdpleasers followed by videos and podcasts. Twitter led the pack in the distribution of videos as opposed to with IoT that favored LinkedIn. Speaking of, videos have a higher success rate for introducing new offerings.
- Articles and presentations are most popular on LinkedIn
- Twitter leads the race in videos accounting for 85% shares
- Videos and podcasts are typically introductions to cloud computing and tend to be sponsored content
Which content types work
There was a distinct preference among all audience groups for content that they could reuse. No surprise then that listicles saw maximum success. Infographics and How-Tos were the other content types that saw maximum traction in social sharing.
- Listicles were the audience’s favorite and were widely shared on Twitter and LinkedIn
- The most popular topics discussed on listicles were future predictions, ROI, benefits and basics of cloud computing
- Twitter and LinkedIn fought it out for the most shares on infographics
Insights into community behavior
The cloud computing community on Twitter is large and prolific, and generates impressive follower counts. Twitter proved to be the channel of choice for cloud computing.
- Median follower count across the board was 700 and 90% of cloud computing professionals had less than 5,000 followers
- The top 10% of the community, as measured by follower count, demonstrated frequent tweeting (7 per day), generous curation (75% third-party), and active conversations (~15% replies)
- Influential professionals received an average of 5 retweets per post and 2 favorites per post
- Tweets with links are slightly more popular than those without but those with rich-media accounted for a mere 11% of the total
Top influencers to follow
The influencer community for cloud computing has some really big names. Here a few key people that you can follow to stay updated and in-sync.
- Cloud Computing, USA: Publishing reviews, updates and comments on the industry
- Chris C. Kemp, USA: Founder of Nebula and OpenStack. Former CTO of NASA
- Lydia Leong, USA: Analyst at Gartner, covering cloud computing, content delivery networks, hosting
- Scott Lowe, USA: Specializes in virtualization, networking, open source, & cloud computing
- Kyle Lichtenberg, USA: SA@AWS and Time Magazine’s Person of the Year, 2006
Top content on Cloud Computing
Here is a list of content on cloud computing that has stayed fresh and is widely shared and downloaded.
- Article: Billion Dollar Unicorns: Cloud Investment Thesis of 5 VCs – A One Million by One Million blog post that features discussions with top VCs investing in cloud solutions
- Listicle: 5 Benefits Of Cloud Computing You Aren’t Likely To See In A Sales Brochure – Forbes’ Joe McKendrick talks about the unexpected benefits of investing in cloud solutions
- Infographic: Azure vs Amazon vs Rackspace vs HP vs Google: Cloud Storage Infographic – An easy-to-digest infographic stacking Amazon S3 and Azure up against providers like Google, Rackspace, and HP in a few key areas
- Video: What are the Business Benefits of Cloud Computing, IaaS, PaaS and SaaS? – A quick video that introduces cloud and SaaS technologies and compares them to traditional infrastructure
- Presentation: Demystifying the Cloud – Dell’s page-turner for quick tips on cloud and hybrid technologies
IDC reports that 85% of the new software being built today is for the cloud. Cloud computing has been playing the big leagues, and is poised to offer increasingly innovative services as the competition increases. Conclusion: Cloud computing will continue to stay in the news with new pure and hybrid offerings everyday.
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