Internet of Things (IoT): The possibilities are endless and so is the buzz.

IoT has overtaken Big Data at the top of Gartner’s Hype Cycle this year. By 2020, IoT is predicted to be a $7.1 trillion industry and connect 28 billion devices.

So what is the buzz all about? Where do audiences go to for content on IoT and what kind of content do they engage with most? Most importantly, how can you get in on the action?

We analyzed over 3 million social interactions over the last one month on all content related to the Internet of Things. In this report, we present our key findings on the popular channels, content, community and influencers. You can find detailed live insights on EpicBeat.


Overall adoption of IoT content

Over the last 30 days, over 15,000 links (articles, videos and images) were shared related to the Internet of Things. Together, these links generated over 3 million social interactions – shares, likes and comments.

  1. Twitter and LinkedIn dominated the shares race
  2. Articles and presentations won amongst content types
  3. Andy Smith was one of the top influencers on IoT

Social Rates - Internet of Things


Which channels are popular

For shares, the usual suspects dominated the charts. But when it came to likes and comments, some lesser known platforms also rose to the top. Here are our key findings:

  1. For content distribution, LinkedIn and Twitter were the winners. Together, they generated over 90% of the shares, followed by Facebook, Google+ and Pinterest.
  2. For engagement, Facebook was the clear winner. Some other channels emerged – StumbleUpon, Scoop.It, Hacker News, YouTube, The Inquirer.
  3. While not at the top of the list, these channels deserve a mention as well – The Security Ledger, Tec Home Builder, Code Project, Reddit, Medium.

Shares by Channels - Internet of Things Likes & Comments by Channels - Internet of Things


Which content formats work

As expected, articles were the most popular format, delivering over 90% of the shares. But when we looked closer into shares for all content formats, some interesting trends emerged:

  1. Articles and Presentations were shared the most on Twitter and LinkedIn.
  2. Videos and Audios, however, demonstrated diverse adoption patterns. While Twitter and LinkedIn were popular, Facebook was #2 for Videos and Google+ was #2 for Audios.
  3. Audios related to IoT were almost exclusively podcasts, hosted on iTunes, Soundcloud, and other custom services.
  4. For Presentations, Slideshare seemed to be the defacto standard.

Articles & Presentations Shares - Internet of Things

Video & Audio Shares - Internet of Things


Which content types work

As with every other topic these days, Listicles were the most popular form of writing, regardless of the content being about trends, opinions, or education. Digging deeper, some key aspects stood out:

  1. How-tos and Guides were shared the most on LinkedIn followed closely by Twitter.
  2. Infographics were shared heavily on LinkedIn and Twitter. Pinterest also attracted a lot of shares.
  3. While dwarfed by Guides and Infographics, opinion pieces (Why articles) and Interviews also attracted a fair number of shares. Channels-wise, they followed the same popularity trend as the rest.

HowTos Shares - Internet of Things

Infographics Shares - Internet of Things


Insights into community behavior

When it comes to IoT professionals on Twitter, the community is rich and shows decent followership trends. Here are some key takeaways:

  1. Median follower count across the board was 826, and 90% of the IoT professionals had less than 5,000 followers.
  2. The top 10% of the community, as measured by follower count, demonstrated frequent tweeting (10 per day), generous curation (85% third-party), and active conversations (~30% replies).
  3. Influential professionals received an average of 2 retweets per post, and 2 favorites per post.
  4. 80% tweets contained a link while only 13% contained rich media.

Twitter Trend - Internet of Things

Twitter Success Formula - Internet of Things


Top influencers to follow

Here are some key IoT influencers from around the world. Follow them to stay updated on all things related to the Internet of Things:

  1. Andy Smith, USA: VC at Center Electric. Previously with Intel, Dolby, PwC.
  2. David Jones, UK: An expert focussed on IoT, Smart Cities, and Urban Mobility.
  3. Mike Gualtieri, USA: Forrester analyst focussed on IoT and Big Data.
  4. Fabio Lalli, Italy: CEO at IQUII, a wearables & IoT company
  5. Jean-luc Scherer, UAE: An expert focussed on IoT, M2M, and Big Data.


Top content on Internet of Things

Here is some top IoT content that has demonstrated evergreen adoption. These can get you started on IoT and can also help you understand what people like to share:

  1. Article:  It’s Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology Forbes coverage of the Gartner Hype Cycle for Emerging Technologies, 2015 that reports Internet of Things as the top hype
  2. eBook: Designing for the Internet of Things: The ebook gets you started with a collection of chapters from the library’s published and forthcoming books.
  3. Infographic: How The Internet Of Things Will Rule Your Workday In 2020This awesome infographic explores the day in the life of Charlie, an employee in the year 2020.
  4. Video: What Does The Internet of Things Mean?Intel’s video explains how connected devices across the globe are transforming the technology space.
  5. Presentation: Internet of Things: Vala Afshar, Chief Marketing Officer at Extreme Networks talks about the top 40 IoT solutions.

In Closing

Quoting Cisco, “The Internet of Things (or the Internet of Everything) will usher in many firsts but its legacy will be measured in the lasts it enables — the last blackout, the last product recall, the last traffic jam”. Supporting that bold statement are trends, content, and people that we have presented in this report. This is going to be an exciting space – for thought leaders, makers, and consumers.

If you find other interesting insights from the data, please share it with us on @epictions. If you are looking for additional data or if you have questions, contact us here.

Get more insights, content and influencers on IoT.